For "Club Bizarre," we ran an influencer campaign built around OST content, pairing on-screen text with the track to drive engagement within the electronic music community.

The campaign already generated 124.4K views with a 4% engagement rate.

For "Just The Way You Are," we ran a creator campaign built around memes and lip sync content to amplify a track that was already going viral, leaning into formats that felt organic and shareable within the electronic music community.

The campaign rode the momentum to 33.2M views with a 12% engagement rate, 610.1K shares and 125.5K saves, at a CPM close to £0.

For "Impressive," we launched a creator campaign blending rave creators and seeding, anchored by eye-catching outfit transition content that felt native to the scene.

The concept landed strongly, generating 636.7K views with a 17% engagement rate, 32.7K shares and 6.4K saves, as creators brought the track to life through high-energy, visually compelling short-form content across TikTok.

For “Headrush,” we launched a creator campaign built around POV-style, love-soaked short-form videos, from sweet hug moments to late-night confession captions.

The concept resonated strongly, generating 1.1M views with a 19% engagement rate as creators transformed the “Headrush” theme into emotionally driven, highly interactive content across TikTok.

For Pumping Iron by Andrew Lloyd Webber, we ran a creator campaign built around strength, discipline, and self-motivation, tapping into gym culture, routines, and everyday moments of pushing through. The concept translated naturally across creator content, driving a 1,245% increase in UGC and generating 4.6M views with a strong 9% engagement rate, all at a £1 CPM as creators made the track their own across TikTok.

For Skye Newman’s “Family Matters,” we launched an end-of-year creator campaign built around leaving negative energy in 2025, from toxic relationships to habits people were ready to move on from. The concept resonated strongly, generating 12.5M views with a 4% engagement rate as creators translated the theme into relatable, shareable content across TikTok.

For “Bole Chudiyan,” we leaned into an existing TikTok trend sparked by @katseye, allowing the track to flow naturally into a format audiences across the US and UK were already watching, sharing, and enjoying. The campaign delivered 3.9M views with a strong 6% engagement rate, driving meaningful saves, shares, and conversation as the sound travelled organically across the platform.

For Skye Newman’s “FU & UF,” we ran an international micro-seeding campaign to help the track spread organically across TikTok. The campaign reached 4.6M views with a strong 5% engagement rate, all at a CPM that was effectively £0.

We focused on quote-style posts and lipsync formats that matched the song’s attitude, placing it with micro creators and UGC pages where it felt natural and easy to pick up.

For William Black’s “Too Good To Be True”, we executed a large-scale international UGC seeding campaign focused on the dance community across the Netherlands, Australia, and Sweden.

Across 35 influencers and 52 micro creators, the track gained massive visibility, reaching 2.3M total views with a strong 28% engagement rate, all at an exceptionally low $0.20 CPM. By aligning creators with the emotional and visual identity of the track, we ensured content felt native, shareable, and built for performance.

This blend of scale and precision helped the song cut through internationally and connect with the right listeners across multiple markets.

For SOSA’s “Be Without You,” we activated a UGC seeding strategy across the UK and Mexico to spark momentum in the dance space. Over 20 tailored videos were pushed through creators whose content style matched the track’s energy, helping it break into new audiences organically.

The campaign delivered 550K views, a 6,540% increase in UGC, and an impressive 24% engagement rate, all at a competitive $1.22 CPM. By placing the track in the right communities and formats, we were able to turn creator-driven content into real, scalable visibility for the release.

For “Nagada Sang Dhol,” we ran an influencer campaign that tapped into the vibrant spirit of Indian culture through makeup transitions and visual storytelling. Creators used the track to showcase bold looks, traditional elements, and cultural pride, turning each video into a celebration of rhythm, colour, and identity. The campaign helped reintroduce the sound to new audiences, bridging heritage and modern creator culture in a way that felt both authentic and dynamic.

For Yaelokre’s campaign, we focused on reigniting engagement around the artist’s fantasy-driven universe, blending world-building storytelling with immersive creator content. By using “Harpy Hare” and “Cole’s Response” as soundbeds, we tapped into niche communities passionate about art, lore, and narrative worlds.

The results speak for themselves: a 25% engagement rate, over 2.6 million views, and 531k+ likes. The campaign successfully brought Yaelokre’s world back into the spotlight, showing how music, fantasy, and fandom can merge to build culture and conversation online.

For “Make Believe” we built a campaign that went beyond digital, tapping into the energy of pop-up culture to create moments fans could experience and share. By blending offline activations with creator-led storytelling, we turned the release into a tangible event that sparked excitement both on the ground and online.

Creators captured the atmosphere with authentic, personality-driven content, from behind-the-scenes glimpses to trend-led clips that highlighted the track’s vibe in real time. This dual approach not only amplified the reach of the pop-up itself but also gave the campaign long-tail visibility across social platforms.

The result was a wave of organic engagement that connected fans directly to the experience, strengthening the bond between Omar and his community while giving “Make Believe” an added layer of cultural relevance.

For “This Rhythm” we leaned into high-energy, creator-driven storytelling with a mix of on-screen text, montage-style edits, and lip-syncing content that captured the track’s punchy flow. This blend of formats gave creators space to experiment while keeping the track front and centre, fuelling organic engagement.

The campaign generated 187k+ views, and a solid 4% engagement rate, proving the track’s versatility across both trend-led and performance-driven content. By combining visual variety with strong personality-led posts, the song reached new audiences while resonating with existing fans in a way that felt fresh and authentic.

For “You Don’t Own Me” we built momentum by leaning into creator-led reposts across nano, micro, and macro tiers. By tapping into audiences that already resonate with Prospa and Josh Baker’s sound, we created a steady wave of authentic, shareable content that felt natural to fans.

The campaign delivered over 506k views, with a strong 12% engagement rate, proving that well-targeted reposts can still drive meaningful traction at scale. By combining reach from larger names with the credibility of smaller, niche creators, the track gained visibility across multiple communities while keeping the energy consistent and authentic.

For Mau P’s ‘Tesla,’ we leaned into the track’s infectious energy by combining lip sync content that highlighted the lyrics with asset reposts designed to tap into Mau P’s existing fanbase and similar audiences. This mix of creator-led formats and targeted reposts generated nearly 200K views with a strong 7% engagement rate, proving the campaign’s ability to drive interaction and momentum across platforms.

Working on Calvin Harris’ Catalogue is nothing short of an honour. He’s a true legend whose music continues to shape the sound of a generation.

For this campaign, we tapped into that legacy while leaning into today’s creator culture to spark fresh engagement with timeless tracks. The results speak for themselves: over 6.3 million views, more than 776k likes, and an engagement rate of 15%, proving just how strongly Calvin’s music still connects with audiences worldwide.

Bridging the past and present, this campaign shows the power of pairing legendary records with today’s creator-driven storytelling.

For “100/100” we leaned into Asayel’s energy and partnered with creators who could translate it into bold, engaging content. The campaign delivered over 470K views, an 8% engagement rate, clear proof that the track resonated with audiences and sparked strong interaction.

For ‘The Glen’ we tapped into its infectious rhythm and cinematic energy, working with creators to craft dance-led, high-impact visuals. The result was content that sparked interaction, movement, and connection across audiences worldwide. The campaign reached over 30 million views with a CPM close to zero — delivering massive reach with unmatched cost efficiency, putting the track in front of millions while keeping engagement high.

We focused our efforts in the Netherlands, Australia, and Germany, targeting audiences most likely to connect with the track and driving momentum where it mattered most.

For this high-energy, tongue-in-cheek anthem, we activated a mix of UGC creators and macro influencers to lean into humorous and expressive dance content. The campaign delivered over 6.1M views and 454K likes, with standout engagement across couple dance formats and comedic open briefs.

Overall, the campaign performed exceptionally well, capturing audience attention and driving strong visibility for the track.