For The Script's album cycle, we ran three interconnected influencer campaigns across "Man In The Arena," "The Crowd Was Singing Wonderwall" and "Grow Old With Grace," using a varied creative mix of emotional storytelling, nostalgic edits, gym and fitness content, couples content and fan-led moments.

The campaign generated 2.96M reach with an 11.2% engagement rate at a CPM of £2.71, alongside 8,571 UGC creations under the sounds throughout the campaign period. A particular highlight was "Grow Old With Grace," which saw a 52% increase in streams and a 1,548% increase in TikTok sound searches during the campaign.

For Pantera's 30th Anniversary, we built a campaign across multiple creator types, combining edit pages, influencer content and rock-focused pages to celebrate the band's legacy and drive both reach and engagement around the milestone.

The campaign generated 2.3M views with a 20% engagement rate, at a CPM of £2. The standout was justinaftereffects' Riverdale edit featuring Jughead, which alone generated 1.1M views, showing how pairing classic rock with popular edit communities can drive exceptional organic reach. Across the board, nostalgic anniversary content resonated strongly with both long-time fans and broader music audiences.

For "Want To Know," we ran a campaign built around rave culture content, connecting the track with creators whose audiences were already embedded in the electronic music scene.

The campaign generated 693.2K views, at a CPM of £5.

For "On 2nite," we ran a campaign built around rave culture and lip sync content, tapping into the energy of the electronic music community to drive organic reach around the track.

The first push generated 6.8M views, at a CPM close to £0. A second wave of activity brought in a further 5.4M views with a 4% engagement rate, at a CPM of £1.

For Louis Tomlinson's Sunflowers Tour, we activated creators to attend shows and generate live content, turning each performance into a content moment that extended well beyond the venue.

For ADMT's Homeless / Turn The Page Tour, we activated creators to attend shows and generate live content, turning each performance into a content moment that extended well beyond the venue.

For Marina's Cuntissimo / Princess of Power Tour, we activated creators to attend shows and generate live content, turning each performance into a content moment that extended well beyond the venue.

For Alisha's pop up tied to her new track "Good Life," we activated a targeted creator campaign around the event. The results speak for themselves: 101,361 views, 7,131 likes, 426 shares and a 7.54% engagement rate across 24 live posts, reaching an estimated audience of 272,184.

For "get naked," we ran a campaign blending influencer marketing and micro flooding to maximise reach and saturation around the track.

The campaign generated 2.8M views with an 11% engagement rate, 3.4K shares and 20.2K saves, at a CPM of €0.37.

For "Club Bizarre," we ran an influencer campaign built around OST content, pairing on-screen text with the track to drive engagement within the electronic music community.

The campaign already generated 124.4K views with a 4% engagement rate.

For "Just The Way You Are," we ran a creator campaign built around memes and lip sync content to amplify a track that was already going viral, leaning into formats that felt organic and shareable within the electronic music community.

The campaign rode the momentum to 33.2M views with a 12% engagement rate, 610.1K shares and 125.5K saves, at a CPM close to £0.

For "Impressive," we launched a creator campaign blending rave creators and seeding, anchored by eye-catching outfit transition content that felt native to the scene.

The concept landed strongly, generating 636.7K views with a 17% engagement rate, 32.7K shares and 6.4K saves, as creators brought the track to life through high-energy, visually compelling short-form content across TikTok.

For “Headrush,” we launched a creator campaign built around POV-style, love-soaked short-form videos, from sweet hug moments to late-night confession captions.

The concept resonated strongly, generating 1.1M views with a 19% engagement rate as creators transformed the “Headrush” theme into emotionally driven, highly interactive content across TikTok.

For Pumping Iron by Andrew Lloyd Webber, we ran a creator campaign built around strength, discipline, and self-motivation, tapping into gym culture, routines, and everyday moments of pushing through. The concept translated naturally across creator content, driving a 1,245% increase in UGC and generating 4.6M views with a strong 9% engagement rate, all at a £1 CPM as creators made the track their own across TikTok.

For “Bole Chudiyan,” we leaned into an existing TikTok trend sparked by @katseye, allowing the track to flow naturally into a format audiences across the US and UK were already watching, sharing, and enjoying. The campaign delivered 3.9M views with a strong 6% engagement rate, driving meaningful saves, shares, and conversation as the sound travelled organically across the platform.

For William Black’s “Too Good To Be True”, we executed a large-scale international UGC seeding campaign focused on the dance community across the Netherlands, Australia, and Sweden.

Across 35 influencers and 52 micro creators, the track gained massive visibility, reaching 2.3M total views with a strong 28% engagement rate, all at an exceptionally low $0.20 CPM. By aligning creators with the emotional and visual identity of the track, we ensured content felt native, shareable, and built for performance.

This blend of scale and precision helped the song cut through internationally and connect with the right listeners across multiple markets.

For SOSA’s “Be Without You,” we activated a UGC seeding strategy across the UK and Mexico to spark momentum in the dance space. Over 20 tailored videos were pushed through creators whose content style matched the track’s energy, helping it break into new audiences organically.

The campaign delivered 550K views, a 6,540% increase in UGC, and an impressive 24% engagement rate, all at a competitive $1.22 CPM. By placing the track in the right communities and formats, we were able to turn creator-driven content into real, scalable visibility for the release.

For “Nagada Sang Dhol,” we ran an influencer campaign that tapped into the vibrant spirit of Indian culture through makeup transitions and visual storytelling. Creators used the track to showcase bold looks, traditional elements, and cultural pride, turning each video into a celebration of rhythm, colour, and identity. The campaign helped reintroduce the sound to new audiences, bridging heritage and modern creator culture in a way that felt both authentic and dynamic.

For Yaelokre’s campaign, we focused on reigniting engagement around the artist’s fantasy-driven universe, blending world-building storytelling with immersive creator content. By using “Harpy Hare” and “Cole’s Response” as soundbeds, we tapped into niche communities passionate about art, lore, and narrative worlds.

The results speak for themselves: a 25% engagement rate, over 2.6 million views, and 531k+ likes. The campaign successfully brought Yaelokre’s world back into the spotlight, showing how music, fantasy, and fandom can merge to build culture and conversation online.

For “Make Believe” we built a campaign that went beyond digital, tapping into the energy of pop-up culture to create moments fans could experience and share. By blending offline activations with creator-led storytelling, we turned the release into a tangible event that sparked excitement both on the ground and online.

Creators captured the atmosphere with authentic, personality-driven content, from behind-the-scenes glimpses to trend-led clips that highlighted the track’s vibe in real time. This dual approach not only amplified the reach of the pop-up itself but also gave the campaign long-tail visibility across social platforms.

The result was a wave of organic engagement that connected fans directly to the experience, strengthening the bond between Omar and his community while giving “Make Believe” an added layer of cultural relevance.