FU & UF
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For Skye Newman’s “FU & UF,” we ran international micro-seeding campaign to help the track spread organically across TikTok. The campaign reached 4.6M views with a strong 5% engagement rate, all at a CPM that was effectively £0.
We focused on quote-style posts and lipsync formats that matched the song’s attitude, placing it with micro creators and UGC pages where it felt natural and easy to pick up.
Skye Newman / Sony International
Territories
US, UK, DE
| CPM | £0 |
| UCG increase | N/A |
| Views | 4.6M |
| Engagement | 5% |
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