Never Gonna Give You Up
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We had the pleasure of working on a campaign to celebrate a major milestone: Rick Astley’s “Never Gonna Give You Up” surpassing 1 billion streams. To amplify the moment, we collaborated with top-tier dancers from around the world, driving reach and spotlighting the achievement with energy and creativity.
Rick Astley / BMG
Territories
US, UK, Germany
| CPM | $2 |
| UCG increase | 2% |
| Views | 1,500,000 |
| Engagement | 8% |
Top moments
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