Bole Chudiyan
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We leaned into an existing TikTok trend sparked by @katseye, allowing the track to flow naturally into a format audiences across the US and UK were already watching, sharing, and enjoying. The campaign delivered 4.2M views with a strong 6% engagement rate, driving meaningful saves, shares, and conversation as the sound travelled organically across the platform.
Bole Chudiyan / Sony Music India
Territories
SE
| CPM | £0 |
| UCG increase | N/A |
| Views | 4.2M |
| Engagement | 6% |
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