You Don’t Own Me
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For “You Don’t Own Me” we built momentum by leaning into creator-led reposts across nano, micro, and macro tiers. By tapping into audiences that already resonate with Prospa and Josh Baker’s sound, we created a steady wave of authentic, shareable content that felt natural to fans.
The campaign delivered over 506k views, with a strong 12% engagement rate, proving that well-targeted reposts can still drive meaningful traction at scale. By combining reach from larger names with the credibility of smaller, niche creators, the track gained visibility across multiple communities while keeping the energy consistent and authentic.
Prospa, Josh Baker / Atlantic Records
Territories
UK, Italy
| CPM | £3 |
| UCG increase | 62% |
| Views | 506k |
| Engagement | 12% |
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