This Rhythm
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For “This Rhythm” we leaned into high-energy, creator-driven storytelling with a mix of on-screen text, montage-style edits, and lip-syncing content that captured the track’s punchy flow. This blend of formats gave creators space to experiment while keeping the track front and centre, fuelling organic engagement.
The campaign generated 187k+ views, and a solid 4% engagement rate, proving the track’s versatility across both trend-led and performance-driven content. By combining visual variety with strong personality-led posts, the song reached new audiences while resonating with existing fans in a way that felt fresh and authentic.
Prospa / Atlantic Records
Territories
UK
| CPM | £6 |
| UCG increase | 17% |
| Views | 187k |
| Engagement | 4% |
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