Family Matters
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For Skye Newman’s “Family Matters,” we launched an end-of-year creator campaign built around leaving negative energy in 2025, from toxic relationships to habits people were ready to move on from. The concept resonated strongly, generating 12.5M views with a 4% engagement rate as creators translated the theme into relatable, shareable content across TikTok.
Skye Newman / Sony International
Territories
US, AU
| CPM | £0 |
| UCG increase | N/A |
| Views | 12.5M |
| Engagement | 4% |
Top moments
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