Yaelokre
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For Yaelokre’s campaign, we focused on reigniting engagement around the artist’s fantasy-driven universe, blending world-building storytelling with immersive creator content. By using “Harpy Hare” and “Cole’s Response” as soundbeds, we tapped into niche communities passionate about art, lore, and narrative worlds. The results speak for themselves: 25% engagement rate, over 2.6 million views, and 531k+ likes. The campaign successfully brought Yaelokre’s world back into the spotlight, showing how music, fantasy, and fandom can merge to build culture and conversation online.
Yaelokre / Atlantic Records
Territories
US, UK, NL
| CPM | £1 |
| UCG increase | N/A |
| Views | 2,6M |
| Engagement | 25% |
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