Tesla
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For Mau P’s ‘Tesla,’ we leaned into the track’s infectious energy by combining lip sync content that highlighted the lyrics with asset reposts designed to tap into Mau P’s existing fanbase and similar audiences. This mix of creator-led formats and targeted reposts generated nearly 200K views with a strong 7% engagement rate, proving the campaign’s ability to drive interaction and momentum across platforms.
Mau P / Insomniac Records
Territories
USA, UK
| CPM | $10.78 |
| UCG increase | 17.8% |
| Views | 200k |
| Engagement | 7% |
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