The Glen
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For ‘The Glen’ we tapped into its infectious rhythm and cinematic energy, working with creators to craft dance-led, high-impact visuals. The result was content that sparked interaction, movement, and connection across audiences worldwide. The campaign reached over 30 million views with a CPM close to zero — delivering massive reach with unmatched cost efficiency, putting the track in front of millions while keeping engagement high.
We focused our efforts in the Netherlands, Australia, and Germany, targeting audiences most likely to connect with the track and driving momentum where it mattered most.
Levi Heron / Sony Music
Territories
Netherlands, Australia, Germany
| CPM | £0 |
| UCG increase | 66% |
| Views | 30,4M |
| Engagement | 5% |
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