Nagada Sang Dhol
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For “Nagada Sang Dhol,” we ran a Diwali-themed influencer campaign that tapped into the vibrant spirit of Indian culture through makeup transitions and visual storytelling. We worked closely with creators to design Indian-inspired makeup looks that celebrated tradition while embracing modern creativity. Each video became a visual celebration of rhythm, colour, and identity, showcasing bold artistry and cultural pride. The campaign helped reintroduce the sound to new audiences, bridging heritage and modern creator culture in a way that felt both authentic and dynamic.
Nagada Sang Dhol / Sony Music India
Territories
UK
| CPM | £2,98 |
| UCG increase | N/A |
| Views | 2,5M |
| Engagement | 4% |
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