For "Just The Way You Are," we ran a creator campaign built around memes and lip sync content to amplify a track that was already going viral, leaning into formats that felt organic and shareable within the electronic music community.

The campaign rode the momentum to 33.2M views with a 12% engagement rate, 610.1K shares and 125.5K saves, at a CPM close to £0.

For "Impressive," we launched a creator campaign blending rave creators and seeding, anchored by eye-catching outfit transition content that felt native to the scene.

The concept landed strongly, generating 636.7K views with a 17% engagement rate, 32.7K shares and 6.4K saves, as creators brought the track to life through high-energy, visually compelling short-form content across TikTok.

For “Headrush,” we launched a creator campaign built around POV-style, love-soaked short-form videos, from sweet hug moments to late-night confession captions.

The concept resonated strongly, generating 1.1M views with a 19% engagement rate as creators transformed the “Headrush” theme into emotionally driven, highly interactive content across TikTok.

For William Black’s “Too Good To Be True”, we executed a large-scale international UGC seeding campaign focused on the dance community across the Netherlands, Australia, and Sweden.

Across 35 influencers and 52 micro creators, the track gained massive visibility, reaching 2.3M total views with a strong 28% engagement rate, all at an exceptionally low $0.20 CPM. By aligning creators with the emotional and visual identity of the track, we ensured content felt native, shareable, and built for performance.

This blend of scale and precision helped the song cut through internationally and connect with the right listeners across multiple markets.

For SOSA’s “Be Without You,” we activated a UGC seeding strategy across the UK and Mexico to spark momentum in the dance space. Over 20 tailored videos were pushed through creators whose content style matched the track’s energy, helping it break into new audiences organically.

The campaign delivered 550K views, a 6,540% increase in UGC, and an impressive 24% engagement rate, all at a competitive $1.22 CPM. By placing the track in the right communities and formats, we were able to turn creator-driven content into real, scalable visibility for the release.