For “Make Believe” we built a campaign that went beyond digital, tapping into the energy of pop-up culture to create moments fans could experience and share. By blending offline activations with creator-led storytelling, we turned the release into a tangible event that sparked excitement both on the ground and online.

Creators captured the atmosphere with authentic, personality-driven content, from behind-the-scenes glimpses to trend-led clips that highlighted the track’s vibe in real time. This dual approach not only amplified the reach of the pop-up itself but also gave the campaign long-tail visibility across social platforms.

The result was a wave of organic engagement that connected fans directly to the experience, strengthening the bond between Omar and his community while giving “Make Believe” an added layer of cultural relevance.

For “This Rhythm” we leaned into high-energy, creator-driven storytelling with a mix of on-screen text, montage-style edits, and lip-syncing content that captured the track’s punchy flow. This blend of formats gave creators space to experiment while keeping the track front and centre, fuelling organic engagement.

The campaign generated 187k+ views, and a solid 4% engagement rate, proving the track’s versatility across both trend-led and performance-driven content. By combining visual variety with strong personality-led posts, the song reached new audiences while resonating with existing fans in a way that felt fresh and authentic.

For “You Don’t Own Me” we built momentum by leaning into creator-led reposts across nano, micro, and macro tiers. By tapping into audiences that already resonate with Prospa and Josh Baker’s sound, we created a steady wave of authentic, shareable content that felt natural to fans.

The campaign delivered over 506k views, with a strong 12% engagement rate, proving that well-targeted reposts can still drive meaningful traction at scale. By combining reach from larger names with the credibility of smaller, niche creators, the track gained visibility across multiple communities while keeping the energy consistent and authentic.

For ‘The Glen’ we tapped into its infectious rhythm and cinematic energy, working with creators to craft dance-led, high-impact visuals. The result was content that sparked interaction, movement, and connection across audiences worldwide. The campaign reached over 30 million views with a CPM close to zero — delivering massive reach with unmatched cost efficiency, putting the track in front of millions while keeping engagement high.

We focused our efforts in the Netherlands, Australia, and Germany, targeting audiences most likely to connect with the track and driving momentum where it mattered most.

For this high-energy, tongue-in-cheek anthem, we activated a mix of UGC creators and macro influencers to lean into humorous and expressive dance content. The campaign delivered over 6.1M views and 454K likes, with standout engagement across couple dance formats and comedic open briefs.

Overall, the campaign performed exceptionally well, capturing audience attention and driving strong visibility for the track.

For this campaign, we leaned into the genre-blending, high-energy feel of “Sadde Te” by Tangan Tribe, creating a visual language that resonated across dance, travel, and DJ content. The campaign delivered over 1.2M views and more than 52K likes, amplifying the track’s vibrant sonic identity. This was a high-impact visibility play, positioning the track in front of wide and diverse audiences at scale.

We had the pleasure of working on a campaign to celebrate a major milestone: Rick Astley’s “Never Gonna Give You Up” surpassing 1 billion streams. To amplify the moment, we collaborated with top-tier dancers from around the world, driving reach and spotlighting the achievement with energy and creativity.

We supported Adrian’s team on the influencer side for the release of his latest album “Metamorphosis”. Covering 3 tracks, we worked with creators on IG across niches such as Anime, Architecture, and Cinematography to push his music to the right audience.

We collaborated with several dancers who use phonk tracks in their content to create a dance using this choreography. We’ve seen over 3M views for this campaign and a great engagement rate of 17%

Elliot James Reay experienced a viral moment on TikTok, and we capitalised on the momentum by expanding his reach across diverse UK audiences—spanning Gen Z, Gen X, and even Boomers.

This campaign centred around Remember Monday’s Eurovision 2025 entry What the Hell Just Happened.

This campaign aimed to drive UGC and boost visibility for Cassö’s track Zeros on TikTok and Instagram.

Andrew Lloyd Webber

The Cure