For “This Rhythm” we leaned into high-energy, creator-driven storytelling with a mix of on-screen text, montage-style edits, and lip-syncing content that captured the track’s punchy flow. This blend of formats gave creators space to experiment while keeping the track front and centre, fuelling organic engagement.

The campaign generated 187k+ views, and a solid 4% engagement rate, proving the track’s versatility across both trend-led and performance-driven content. By combining visual variety with strong personality-led posts, the song reached new audiences while resonating with existing fans in a way that felt fresh and authentic.

For “You Don’t Own Me” we built momentum by leaning into creator-led reposts across nano, micro, and macro tiers. By tapping into audiences that already resonate with Prospa and Josh Baker’s sound, we created a steady wave of authentic, shareable content that felt natural to fans.

The campaign delivered over 506k views, with a strong 12% engagement rate, proving that well-targeted reposts can still drive meaningful traction at scale. By combining reach from larger names with the credibility of smaller, niche creators, the track gained visibility across multiple communities while keeping the energy consistent and authentic.