For Skye Newman’s “Family Matters,” we launched an end-of-year creator campaign built around leaving negative energy in 2025, from toxic relationships to habits people were ready to move on from. The concept resonated strongly, generating 12.5M views with a 4% engagement rate as creators translated the theme into relatable, shareable content across TikTok.

For Skye Newman’s “FU & UF,” we ran an international micro-seeding campaign to help the track spread organically across TikTok. The campaign reached 4.6M views with a strong 5% engagement rate, all at a CPM that was effectively £0.

We focused on quote-style posts and lipsync formats that matched the song’s attitude, placing it with micro creators and UGC pages where it felt natural and easy to pick up.