Nagada Sang Dhol

For “Nagada Sang Dhol,” we ran an influencer campaign that tapped into the vibrant spirit of Indian culture through makeup transitions and visual storytelling. Creators used the track to showcase bold looks, traditional elements, and cultural pride, turning each video into a celebration of rhythm, colour, and identity. The campaign helped reintroduce the sound to new audiences, bridging heritage and modern creator culture in a way that felt both authentic and dynamic.