Starlight Express
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We approached the campaign for Andrew Lloyd Webber’s Pumping Iron with a flexible, data-driven strategy rooted in user-generated content. Starting with just 115 videos, we scaled the campaign to over 1,500—an impressive 1,245% increase.
This growth was driven by smart amplification of high-performing niches, including LGBTQ+ communities, musical theatre fans, and Arcane enthusiasts, allowing us to focus efforts where engagement was strongest.
Andrew Lloyd Webber / The Other Stories
Territories
UK / EU / USA
| CPM | £1 |
| UCG increase | 1,291% |
| Views | 4,600,000 |
| Engagement | 9% |
Top moments
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