Our campaigns
Pumping Iron (from Starlight Express)
For Pumping Iron by Andrew Lloyd Webber, we ran a creator campaign built around strength, discipline, and self-motivation, tapping into gym culture, routines, and everyday moments of pushing through. The concept translated naturally across creator content, driving a 1,245% increase in UGC and generating 4.6M views with a strong 9% engagement rate, all at a £1 CPM as creators made the track their own across TikTok.
