Alone
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This three-part campaign for The Cure aimed to reignite their presence in the online rock and alternative space and support their new releases. The first phase, launched on September 28th, focused on reintroducing the band through curated content shared via major music repost pages—reaching over 1.1 million people with a 7% engagement rate and a £1 CPM.
The second phase promoted the album Songs of a Lost World and the single Alone through targeted collaborations with alternative influencers, edit pages, and music culture channels. This phase reached 1.4 million+ users, with an 8% engagement rate and a £6 CPM.
The final phase brought a seasonal twist, using a custom sound that transitioned from Mariah Carey’s All I Want for Christmas into Alone, seeded to goth creators to inspire a wave of “goth Christmas” content.
The Cure / Polydor
Territories
UK / USA
| CPM | £1 |
| UCG increase | 233% |
| Views | 3,960,000 |
| Engagement | 9% |
Top moments
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