Utopia

Influencer Campaign
Written By Editor

  • For Travis Scott's Utopia 3rd Anniversary, we A/B tested three tracks off the album with a variety of micro creators in Germany to increase awareness around the milestone.

    The campaign generated 1.3M views at a CPM of £4.25. From this campaign we were also able to build up our network of smaller, targeted creators in Germany, giving us the ability to offer more regionally focused campaigns going forward.

Travis Scott / Epic Records

Territories
DE

CPM£4.25
UCG increaseN/A
Views1.3M
Engagement7%

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