The Script

For The Script's album cycle, we ran three interconnected influencer campaigns across "Man In The Arena," "The Crowd Was Singing Wonderwall" and "Grow Old With Grace," using a varied creative mix of emotional storytelling, nostalgic edits, gym and fitness content, couples content and fan-led moments.

The campaign generated 2.96M reach with an 11.2% engagement rate at a CPM of £2.71, alongside 8,571 UGC creations under the sounds throughout the campaign period. A particular highlight was "Grow Old With Grace," which saw a 52% increase in streams and a 1,548% increase in TikTok sound searches during the campaign.