The Script

Influencer Campaign
Written By Editor

  • For The Script's album cycle, we ran three interconnected influencer campaigns across "Man In The Arena," "The Crowd Was Singing Wonderwall" and "Grow Old With Grace," using a varied creative mix of emotional storytelling, nostalgic edits, gym and fitness content, couples content and fan-led moments. For the album release campaign, we also hosted an exclusive film screening and listening party in London as part of the activation.

    The campaign generated 2.96M reach with an 11.2% engagement rate at a CPM of £2.71, alongside 8,571 UGC creations under the sounds throughout the campaign period. A particular highlight was "Grow Old With Grace," which saw a 52% increase in streams and a 1,548% increase in TikTok sound searches during the campaign.

The Script / BMG

Territories
US / UK / EU

CPM£2.71
UCG increaseN/A
Views2.96
Engagement11.2%

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