Too Good To Be True

For William Black’s “Too Good To Be True”, we executed a large-scale international UGC seeding campaign focused on the dance community across the Netherlands, Australia, and Sweden.

Across 35 influencers and 52 micro creators, the track gained massive visibility, reaching 2.3M total views with a strong 28% engagement rate, all at an exceptionally low $0.20 CPM. By aligning creators with the emotional and visual identity of the track, we ensured content felt native, shareable, and built for performance.

This blend of scale and precision helped the song cut through internationally and connect with the right listeners across multiple markets.