Be Without You

For SOSA’s “Be Without You,” we activated a UGC seeding strategy across the UK and Mexico to spark momentum in the dance space. Over 20 tailored videos were pushed through creators whose content style matched the track’s energy, helping it break into new audiences organically.

The campaign delivered 550K views, a 6,540% increase in UGC, and an impressive 24% engagement rate, all at a competitive $1.22 CPM. By placing the track in the right communities and formats, we were able to turn creator-driven content into real, scalable visibility for the release.