Scratches
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For "Scratches," we ran a seeding campaign built around OST content and film edits, letting the track speak for itself across organic placements.
The campaign generated 1.3M views with a 27% engagement rate, 98.8K shares and 31.9K saves, at a CPM of £1.
Lava La Rue / BMG
Territories
UK / SE
| CPM | £1 |
| UCG increase | 2000% |
| Views | 1.3M |
| Engagement | 27% |
Top moments
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