Pantera 30th Anniversary

For Pantera's 30th Anniversary, we built a campaign across multiple creator types, combining edit pages, influencer content and rock-focused pages to celebrate the band's legacy and drive both reach and engagement around the milestone.

The campaign generated 2.3M views with a 20% engagement rate, at a CPM of £2. The standout was justinaftereffects' Riverdale edit featuring Jughead, which alone generated 1.1M views, showing how pairing classic rock with popular edit communities can drive exceptional organic reach. Across the board, nostalgic anniversary content resonated strongly with both long-time fans and broader music audiences.