On 2nite
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For "On 2nite," we ran a campaign built around rave culture and lip sync content, tapping into the energy of the electronic music community to drive organic reach around the track.
The first push generated 6.8M views, at a CPM of £0. A second wave of activity brought in a further 5.4M views, at a CPM of £1.
Silva Bumpa / Sony
Territories
N/A
| CPM | €0.50 |
| UCG increase | N/A |
| Views | 12.2M |
| Engagement | 3.5% |
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