Just The Way You Are
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For "Just The Way You Are," we ran a creator campaign built around memes and lip sync content to amplify a track that was already going viral, leaning into formats that felt organic and shareable within the electronic music community.
The campaign rode the momentum to 33.2M views with a 12% engagement rate, 610.1K shares and 125.5K saves, at a CPM close to £0.
Mily, Mall Grab / Sony
Territories
NL, AU
| CPM | £0 |
| UCG increase | N/A |
| Views | 33,2M |
| Engagement | 12% |
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